Aram was launched in 1964 as Aram Designs by the young and energetic Zeev Aram. His controversial showroom on the vibrant King’s Road in Chelsea introduced internationally sourced modern furniture and lighting to the UK for the first time, and the company focused on creating interior schemes which would be completed with the new furnishings.
This zeal for bringing the best modern products to the attention of the London design world saw Zeev work closely with Eileen Gray to resurrect her designs in the 1970s, as well as creating and holding numerous graduate and professional design shows in the two decades that followed. This focus on new work culminated in the establishment of The Aram Gallery, a non-commercial space for Experimental and New Design on the third floor of the Aram building in Drury Lane, Covent Garden.
Two views of Aram Store on Drury Lane - ground floor at the front and rear of the showroom
It was here that Zeev was joined by his daughter Ruth and son Daniel in 2000, and together they redeveloped a Victorian warehouse space to become Aram Store, a destination retail experience of designer furniture, lighting and home accessories over four spacious floors, laid out under the expert eye of the company founder. As well as the gallery, the building is also home to Aram Contracts, a dedicated team which focuses on commercial design projects.
In this video, Daniel Aram describes the ethos that underpins Aram Store
Zeev Aram reflects on his design philosophy with Tom Jenkins of Crane TV, a contemporary-culture video magazine focusing on arts, design, style, food and travel, around the world
Zeev and Ruth are sadly deceased, but their legacy lives on within Aram which, under the guidance of Daniel and supported by a hugely experienced team, continues to promote the best that the design world has to offer.
Aram Designs Ltd holds the worldwide license for Eileen Gray designs (above). The showroom includes dedicated spaces for premium brands such as Flou, Porro, (below) Vitra and Walter Knoll.